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digital marketing

How much should B2B companies invest in digital marketing?

What should your Digital marketing budget look like if you’re a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data. It is not hard to find information regarding digital marketing budgets. Many papers and articles discuss what percentage of your overall marketing budget should be devoted to digital and, […]


educational content

Educational Content Marketing (Humanizing)

This stage should be considered parallel with education, and even with exposure. But I also believe it’s accurate to say that it doesn’t hit its full stride until the educational stage is well underway. Even if your warden hasn’t joined an email list, they will likely need to be a repeat visitor before the humanizing […]


educational content

Content Marketing Educational Content

I see the educational content stage as a period of time where a lead has a clear interest in a topic and potentially an awareness of some problems and riddles that they need to be solved, but they don’t feel strongly enough about the topic or the problems they face to throw money at these […]


content marketing

Content Marketing (Exposition)

While it’s true that exposure is the stage where somebody first becomes acquainted with your brand, the goal of this content marketing should be more than just that. You can probably guess a few of the types of content marketing that belong here: Spirits posts on popular media outlets. Blog posts designed to capture long-tail […]



What Is NewsJacking?

NewsJacking is a concept created by David Meerman Scott in his book with the same name. In his words, NewsJacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.” Putting it into simpler words, it means taking something that’s popular and much talked […]


brand image

Brand Image Definition

Brand image is the customer perception of a brand. It can be defined as a group of thoughts about a product/service within the minds of target customers. It signifies what the brand presently stands for. It is the way in which a specific brand is positioned in the market. It’s reflects emotional value and not […]