Career in Digital Marketing
Digital Marketing is use of digital technology for carrying out marketing activities. Firms across the globe have woken up to this new tool available to them to reach out to more and more customers in number of ways. Digital Marketing also is referred as ‘’, ‘Internet Marketing’ and ‘Web Marketing’ in various countries around the world.
The world is going more and more digital, and all the companies are now aiming to have digital marketing presence. This creates lot of career opportunities for digital Marketing According to industry search reports, digital economy is going to grow about 10 times faster than the traditional economy over next 3-5 years. And the firms that operate with digital marketing presence are the ones who are going to create most of the jobs.
Many of the roles below are related and more often than not, a digital marketer is responsible for more roles e.g. you may be responsible for both social media management and search engine optimization.
Web Designer/Web Developer: There is difference between the two, with web designer covering more functions than web developer. In brief they are responsible for designing, re-designing, coding, testing and modifying websites – making it more user friendly, more appealing (i.e. User Interface and User Experience).
Content Marketer : You create content that is potential viral material, making sure it is optimized well through SEO, incorporate inputs from other relevant teams e.g. product, operations, etc. If you can writer better than most of others and can create superior content, this is the role for you. Content is not only limited to text, but any other form that you see on web, mobile apps etc. Creating timely and relevant content is the key here.
Search Engine Optimization Executive : They are responsible for generating traffic on the website and improve rankings in SERPs (search engine results page), which in turn improves business. An awesomely designed website will be useless for business if it doesn’t have traffic on it. They conduct keyword research and use right keywords optimally, make website search friendly, apply SEO tools, build sitemaps etc.
Search Engine Marketing (SEM) / Pay-per-click (PPC) experts: You work within a budget for pay-per-click accounts on Google adwords, Bing and search platforms. You maintain and monitor keyword bids, within daily and monthly budget caps. With these, you are responsible to generate leads for your company. You would plan, run and review several campaigns. You will work with keywords, ads, landing pages and generate monitoring/review reports and provide feedback to your content team.
Social Media Manager : You get paid for Facebooking and Tweeting here. But of course it goes way beyond what meets the eyes. You need to have deep knowledge of all major and upcoming social media platforms, keep track of latest social media trends and plan your social media strategy accordingly. You coordinate with your content and client servicing team, and ultimately manage a client/brand’s online presence on social media channels.
as you would have noticed in our discussion above, you get to choose from a wide range of roles. Furthermore, the companies keep coming up with even more roles, given the dynamic nature of the field. You can do SEO, or Social Media management, or be a content developer, or a web developer, and so on. And you can carry your skillset from one company to another company. In addition Digital marketing requires creativity, logic and common sense. You would need to dig in your imagination and innovative ideas to come up with good content which has potential to go viral, and at the same time is relevant to your specific company goals.
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