Digital Marketing strategy
digital marketing is so popular, companies are blindly throwing money into digital marketing channels without having a strategy to improve their online presence.
In order to create a successful and profitable strategy for your digital marketing, you must first understand what factors play a role in your digital presence and how those pieces play a role into creating returns on your marketing budget.
- Goals and Business Objectives
- Research and Analytics
- Budget for Digital Marketing Activities
- Execution of Digital Strategy Plan
Look at your digital marketing strategy like you would look at building a house. Your marketing strategy is the blueprint to the house while your online presence is the finished product. Just like your house has multiple pieces working together: plumbing, electrical, carpentry etc., your digital presence needs to fit and flow together like a well-built and designed house. Then, it’s time to put your business on the map!
Your website serves as the bones and structure of your online presence and other online tools like social media sites, apps, and search engines serve as the supporting structure that makes your presence complete. The components of your online presence:
Having a responsive website ensure that your customers are getting the same web experience from you, no matter what device they are viewing.
Search Engine Placement: Search Engine Optimization is the single most effective method to increase your online presence.
If your website is the structure and bones of your website, your blog is the heart of your website and keeps new blood pumping to the other pieces of your online presence. Google wants to see regular blog posts on your site that keep it fresh and relative. Here a a couple ways to keep your blog fresh.
Thought Leadership – Write topics that establish your authority in your business vertical.
Infographics – Easy to read, easy to share graphics that make a point.
Industry Sharing – Relevant topics that are relevant to your audience produced by other thought leaders in your industry.
Email is an easy way to stay in front of your brand loyalist and customers. Be sure to share your blogs and promotions to your targeted email list!
Branded Social Media Channels
Social media is public relations. It sets the tone for how you are going to engage and communicate with your consumers and brand loyalists. Social media allows you to reach the masses for a very low cost.
Facebook – A must-have for any business, still the most important social network.
Youtube – A great way to share video and show authority on a topic.
Twitter – Reach a larger and more broad audience with quick, relevant 140 character messages.
Instagram – Instagram is a picture sharing site that creates high engagement.
Linkedin – A business networking platform that can help you find leads and prospects. Snapchat, Pinterest, – Emerging social platforms to keep and eye on.
You may find that your customers need a mobile app in order to engage with your business. Often times tourist attractions, restaurants and other business have regular, repeat brand loyalists who want to stay engaged with your message on a regular basis. An app is the best way to do this. Apps can also help you to solve a problem in your business or improve efficiencies and can be a huge boost to your digital marketing strategy.
Total digital presence is the best way to get noticed online. Keeping these components fresh, engaging and moving will create an active arena for your business to grow.
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