Digital Marketing Trends 2018
Our magicians follow the latest trends closely to help show the opportunities from innovating your Digital marketing techniques.
Media Properties :
What type of business are you in? Regardless of your answer, our magicians would challenge you to start thinking about your business as a media company. Where do you get most of your information about what’s going on in the world? Whether you read your news online or still read a paper copy, the news controls the conversation for the day, week or month.
The best way to control the conversation in front of your prospects and customers is to get in front of them with quality content. Launch one media platform that’s 100% focused on providing helpful, authentic content to your end customers. This could mean a podcast, a well-written and thought-out blog or even a live-stream video that you film on a weekly basis. The business that produces the best (and most) content will come out on top.
Chatbots in digital marketing are all the rage as of late and for great reason. If you’re not familiar, think of them as a tool on the other side of a computer that can respond to your customers’ questions or comments. Chatbots are used for engagement, customer service issues, general questions and even closing business. Launch a website or Facebook chatbot to engage with your prospects. Find something fun or engaging to start the conversation, as the prospect needs to initiate the chat. So, if you send 1,000 messages via your chatbot tool, chances are high that at least 800 people will see your message. Those rates are far superior to email open rates, making this a unique channel not to ignore.
Video in digital marketing helps tell more compelling stories, gets your point across faster and can improve sales. Video on a landing page or sales page, for example, can help increase conversions by as much as 80%, according to research.
Get started by committing to doing four videos per month. Whether you do a Facebook Live, YouTube video or a video for your website, it doesn’t matter. Get into the habit of producing quality video content for your prospects and customers.
Branding Versus Direct Response
Telling your story versus telling people what to do is critical in digital marketing . To paint a more vivid picture
Stop focusing all of your attention on the call to action and make sure you’re delivering value first, telling your story and portraying your business in the best possible light.
Above, our magicians provided most trends. Pick one and execute. Ready, set, go!
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